Disney Junior 24-Hour Channel Premieres March 23rd 2012 in the USA

A New Year brings new plans... good things.  Disney keeps the fun closer to home with their latest BIG NEWS!


Highlighted by Hits "Jake and the Never Land Pirates," "Mickey Mouse Clubhouse,"
New Channel will introduce "Doc McStuffins," New Editions of "A Poem Is..."
And a "Magical World of Disney Junior" Movie Block

Learning and Development Curriculum Guided by Council of Leading Academics

          Disney Junior, a 24-hour basic cable/satellite channel expressly for kids age 2-7 and their parents/caregivers, will launch FRIDAY, MARCH 23 (12:00 midnight, ET/PT) in the U.S., joining 28 other Disney Junior channels around the world. The announcement was made today at the Television Critics Association Press Tour in Pasadena, California, by Gary Marsh, President and Chief Creative Officer, Disney Channels Worldwide. Disney Junior was introduced as a daily programming block on Disney Channel in February 2010 and, year to year, its ratings are up 26% among Kids 2-5 and 36% among Boys 2-5.

The popular Disney Junior daily programming block will continue on Disney Channel while the new 24 hour channel will fulfill parents' demands for quintessentially Disney programming throughout the day. The Disney Junior channel will be available via major cable and satellite providers Comcast, Time Warner Cable, Cablevision, Bright House Networks and Verizon, among others. Additional information regarding Disney Junior is available at DisneyJuniorTheChannel.com.

Marsh said: "This marks the beginning of a sea change in the 'preschool plus' television landscape. The response to our Disney Junior programming block has been extremely positive from both our affiliate partners and our viewers’ parents. On March 23, when it launches as a stand-alone channel, our audience will have the opportunity to experience an engaging, learning-focused and uniquely Disney destination on a 24-hour basis."

Disney Junior invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. A council of academic advisors comprising experts in the fields of child development, transmedia, storytelling, early education and creativity will guide Disney Junior's learning and development curriculum.

Nancy Kanter, Senior Vice President, Original Programming and General Manager, Disney Junior Worldwide, said: "Disney Junior series each have specific curriculum experts and now, to maximize overall learning value, we are deepening our conversation to include a channel advisory council that will share research and knowledge in the world of education and bring important perspectives on innovations in early childhood learning."

The 24 hour Disney Junior schedule will include daily telecasts of "Jake and the Never Land Pirates" (the #1 series among Boys 2-5 for 2011) and the hit series "Mickey Mouse Clubhouse." It will also introduce the animated series "Doc McStuffins" at launch, and will feature new editions of the acclaimed short-form series "A Poem Is..." and a weekend movie block, "Magical World of Disney Junior." New interstitials featuring Disney heritage characters, including Sebastian and Flounder from "The Little Mermaid," Mrs. Potts and Chip from "Beauty and the Beast," and pups Lucky and Pepper "101 Dalmatians," will also debut.

          The programming schedule includes:

"Doc McStuffins" 

"A Poem Is…" 

"Magical World of Disney Junior" -  a weekend movie night featuring telecasts of Disney's vast array of classic and contemporary movies, including "Beauty and the Beast," "Bambi," "Dumbo," "The Princess and the Frog," "Cars," "Toy Story 2," "Monsters, Inc." and "Aladdin," among others.

"Gaspard and Lisa" 

"Guess How Much I Love You" 

In addition to current hits "Jake and the Never Land Pirates," "Mickey Mouse Clubhouse," "Little Einsteins," "Handy Manny" and "Special Agent Oso," the channel will also present viewer favorites from the past, "Higglytown Heroes," "Stanley," "JoJo's Circus" and "Rolie Polie Olie," among others.

          Other upcoming programming includes "Sofia the First," a television movie and series introducing a new little girl princess with stories designed to communicate positive messages and life lessons that are applicable to preschool-aged children; and "Oki's Oasis," the first western for preschoolers, starring actress and singer-songwriter Mandy Moore (Disney's "Tangled") as the voice of Oki, a kitty cat sheriff who ensures that the town of Nice and Friendly Corners remains the friendliest town in the West. 

Disney Junior 24-Hour Channel premiers and all of the scoop can be found on the Disney Junior Channel Finder here. 

Fabulousness all around!  What's your favorite show?!  We love the old classics like "Beauty and the Beast" and "Bambi" "Aladdin, "Cars" you see, the list goes on and on.  Enjoy the 24-Hour Channel!

Warmly, Carolina Mama

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